All Points Connect Blog

Just when you thought you were up to speed on the newest and most unique marketing trends, Unilever and SapientNitro come up with an amazing idea, a smile activated ice cream machine to promote their “share happy” campaign. 

What does that mean?  Simple, if you smile, you get ice cream!  The way it works, according to a recent article in Springwise (Ice cream vending machine activated by a smile), the machine senses motion and engages people to come closer.   If your smile is wide enough according to their “smile-o-meter”, you get free ice cream! 

This machine also has face recognition that can recognize a person’s age, gender and emotion.  Not satisfied with just that!  You can also take a photo of your smiling face to be uploaded to Unilever’s Facebook page.   What will they think of next?

This entry was posted on Tuesday, June 29th, 2010 at 6:26 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.