Just when you thought you were up to speed on the newest and most unique marketing trends, Unilever and SapientNitro come up with an amazing idea, a smile activated ice cream machine to promote their “share happy” campaign.
What does that mean? Simple, if you smile, you get ice cream! The way it works, according to a recent article in Springwise (Ice cream vending machine activated by a smile), the machine senses motion and engages people to come closer. If your smile is wide enough according to their “smile-o-meter”, you get free ice cream!
This machine also has face recognition that can recognize a person’s age, gender and emotion. Not satisfied with just that! You can also take a photo of your smiling face to be uploaded to Unilever’s Facebook page. What will they think of next?